Defining the Brand Identity for IIT Roorkee's E-Summit 2021

Built the brand identity, created deliverables, and designed the website for the flagship event of E-Cell IIT Roorkee. E-Summit is held annually to bring together the entrepreneurial, venture, and academic communities to a common ground and provides an avenue to exhibit entrepreneurial talent and creativity through discussions, seminars, competitions, and more.

Client:

E-Cell IIT Roorkee

Timeline:

Nov 2020 - Jan 2021

Team:

1 designer, 1 manager

Overview

 

The goal

To create an attractive and homogenous brand guide for E-Summit 2021, the theme of which was 'Embracing Evolution'.

 

 

Results

User Experience Research

Conducting research to understand how customers interact with retail environments.

AR Application Development

Developing an augmented reality application that enhances the shopping experience.

Testing and Feedback

Testing the application with users and gathering feedback for improvements.

Process

 

User Experience Research

This research will focus on understanding customer behaviors and preferences in retail settings. We will conduct interviews and surveys to gather valuable insights.

Understanding the customer journey is key to enhancing retail experiences.

Final solution

 

Extras

 

External links

If you liked it, drop a like at my Behance too :3